Why Istria Is Croatia’s Tuscany — And Why Pula Is Its Beating Heart
- Teo Drinkovic
- Oct 8
- 4 min read
Istria and Pula, rolling hills, olive groves, wine, and ancient stones — discover the magic that makes Istria irresistibly Tuscan

Source: visit-croatia.hr
Introduction
Istria is Croatia’s largest and westernmost peninsula, located in the northern Adriatic, bordering Slovenia to the north and Italy, not just by sea but also a small stretch of land to the west.
The nickname “Croatian Tuscany” isn’t just a romantic metaphor. It comes from Istria’s mix of gentle hills, vineyards, olive groves, charming villages, world-class olive oil and wine, and culinary experiences that often evoke central Italy.
Why do people call Istria “Croatia’s Tuscany”
Truffles, handmade pasta, mushroom specialties, landscapes that look painted, panoramic views, and a culture that values a slower pace, the fruits of the land, beauty, and the good life: these are the traits that define Istria and make it deeply desirable.
What gives Istria its Tuscan echo is its hilly interior, stone houses and walls, small medieval villages with breathtaking views, plus a peace and quiet reminiscent of Tuscany. For decades, Istria has cultivated tourism, agritourism, wine and food tourism, restoration of old villages, sustainable farming, and the preservation of cultural heritage, all hallmarks of Tuscan charm.
So when someone says “Croatian Tuscany,” they mean a place where traditional, peaceful elegance merges with full-flavored Mediterranean living: nature, excellent food and wine, history, beauty, all wrapped into one landscape.
Istria is always authentic, maybe less flashy than some tourist hotspots, but that’s exactly what makes it charming. What makes Istria especially unique is the quality of its extra-virgin olive oil. Istrian olive oils are among the most awarded in the world; many gold medals from international competitions have flown out of Istria recognizing their excellence.

Source: Google.com
Pula: Capital and Jewel of Southern Istria
When you get to know Istria, Pula reveals itself as its heart, and not just geographically. It’s one of the larger cities on the peninsula, and it pulses with energy, history, landmarks, sea, and flavors.
Pula is a place where the ancient, the medieval, and modern tourism live side by side. It nestles in a well-protected bay in southern Istria, surrounded by the sea on three sides. Its core has felt the weight and glory of many emperors and empires, and its streets are full of traces from every era.
Today, Pula has about 57,460 inhabitants. Accommodations are varied, from luxury hotels to apartments, campsites, and small family lodgings. Tourist infrastructure is well-developed: transport links, local transit, marinas, beaches, restaurants, galleries, and museums. The city vibrates in the tourist season with cultural events, concerts, festivals, nightlife, but also offers quiet corners for rest and enjoyment.

Source: Google.com
History of Pula
Pula’s history stretches back thousands of years. The first settlers were Illyrians, especially the Histri tribe. Some sources suggest there was a settlement as far back as the 10th century BC. With the rise of the Roman Empire, Pula gained importance. Pula became a Roman colony, once called Colonia Pietas Iulia Pola, with a forum, temples, walls, and buildings typical of Roman urban life.
During the Middle Ages, the city passed under the rule of Byzantium, then the Frankopans, the Republic of Venice, and others. It became an important port and trade center. Under Venetian rule, it prospered by using its access to the sea, though it also suffered from malaria, wars, and changes in power.
In the 19th century, under Austro-Hungarian rule, industrial and infrastructure developments flourished: shipyards prospered, the naval port expanded, and urban planning projects were undertaken. In the 20th century, Pula underwent many administrative changes, wars, and bombings, but later it revived through tourism, modernization, and heritage preservation.
Landmarks You Can’t Miss
Pula is a treasure trove of historical monuments, from Roman to Venetian to Austro-Hungarian heritage. Some of the highlights:
Pula Arena: The city’s most famous monument and symbol. This Roman amphitheater from the 1st century AD is among the world’s best-preserved. It retains all three classical orders (columns, towers), a rare feature. It once held up to ~20,000–23,000 spectators; today it seats about 5,000 for events.
Temple of Augustus: A Roman temple on the Forum, dedicated to Emperor Augustus. Built between 27 BC and AD 14.
Porta Gemina (The Double Gate): A Roman gate from the 2nd–3rd century AD, located on Carrarina Street, beside the Archaeological Museum of Istria. The two semi-circular gate-openings give it its name.
Porta Hercules: The oldest preserved city gate in Pula, dating to the mid-1st century BC. On its pediment are motifs of Hercules and symbols linking to Roman officials of the time. Wikipedia
Cathedral of the Assumption of the Blessed Virgin Mary: One of the oldest and most significant religious monuments. Its history spans from Late Antiquity to today. It began as an early Christian basilica in the 4th–5th centuries, and has seen Gothic, Renaissance, Baroque additions, and restorative work.
Archaeological Museum of Istria: Houses collections from prehistory, antiquity, and the Middle Ages.
Fortresses and Fortifications: From Venetian and Austro-Hungarian times. These weren’t static; over centuries, they were adapted to new military technologies (artillery, etc.). Today, they serve cultural, tourist, and educational roles.
Source: Google.com
Natural Beauty & Beaches
Pula isn’t only stones and history, it has the sea, and it makes full use of it. There are bays, cliffs, walkways along the water, hidden “rock pools,” pebble and rocky beaches. Places like Verudela or Puntica offer beaches, family-friendly facilities, and water sport options.
Just south of the city, Cape Kamenjak, though technically outside the immediate city, is very popular: wild nature, great sunbathing spots, diving, exploring. Walking through the city is itself rewarding: old Roman walls, narrow stone streets, sea views from hills, promenades, and sunsets from viewpoints all deliver unforgettable moments.
A concert inside of Arena Pula, Croatia

Source: Google.com
Gastronomy of Istria and Pula
The food here is deeply Mediterranean with a splash of Italy. You’ll find seafood, meats, and pastas prepared in distinctly Istrian-Pulan styles.
What sets Istria (and Pula) apart are the truffles (used in many ways), the famous Istrian prosciutto, cheese, and wines, especially the Istrian Malvasia. These aren’t just regional delicacies; they’re part of the identity. Dining here isn’t just nourishment, it’s an experience.
Why You Should Visit Istria and Pula
Hopefully, this article has stirred something in you. If you wander through Croatia, make space for Istria and Pula.
The blend of ancient architecture, Venetian and Austro-Hungarian influences, rich gastronomy, and natural beauty it’s all a lure for travelers seeking something authentic. With sustainability and culture in focus, Pula offers more than a beautiful holiday: it promises a deep encounter with history, taste, and the beauty of the Adriatic.













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