As previously announced, something good in the twisted sphere called social media will emerge from November 22, 2019. Twitter CEO Jack Dorsey has announced that political advertising on this micro-blogging social network will be banned from the aforementioned date, globally.
" We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons… "
This Twitter move came at a very important moment, as it came just when, say, Facebook CEO Mark Zuckerberg was under a lot of pressure to deal with the amount of misinformation and disinformation posted via paid political advertising on Facebook. Zuckerberg recently told a congress hearing Facebook had no plans of fact-checking political ads, and he did not answer a direct question from Congresswoman Alexandria Ocasio-Cortez if Facebook would take down political ads found to be untrue. Not a good look.
Just days after Zuckerberg's appearance before Congress, Twitter announced the withdrawal and further ban of political ads. Yet globally, this move by Twitter, which is smaller company than both Facebook and, say, Google, will not much, or at least not as much as the two aforementioned giants in terms of social online platforms, influence global political events, elections, and especially advertising.
According to general estimates, global social networks inject large amounts of poison through political ads into liberal democratic systems around the world. Under the auspices of political advertising, that is, paid advertisements on social networks, even in mature democracies and liberal countries, there are children's divides into different political sides, with these divisions being very bitter and childish. Therefore, while this Twitter move is one in a sea of possible moves, it is important, it shows that social platforms can think mature, whether it's founders, CEOs, etc., or users.