They say that whoever possesses information possesses power. Power comes from money, and information is very worthwhile. Maybe that's why there is a race for primacy over exclusive news as well as confidential information. That is why the battle for the future of information is at stake. So far, there are many stories and conspiracy theories about the unauthorized transmission of personal information of individuals to third parties by various social networks. And not only that, very confidential information is leaked, which is why many are targeted by the intelligence services, and some simply make deals with governments and work unhindered. There are many more tactics and reasons, but the exclusivity of information is certainly what all the media, both print and digital, are fighting for.
So recently, Facebook users through that platform have not been able to share Australian media news or access it. People in Australia cannot see any news via Facebook. The giant from Silicon Valley thus intensified the conflict with the authorities to the end. The government in Canberra announced on Sunday that it would advertise the vaccination campaign on the Internet, but not on Facebook.
But then, an agreement was reached. Authorities have agreed to certain changes in the law that was passed by the Congress last week, and this is being debated by the Australian Senate.
In light of the decline of traditional media, reduced sales and advertising revenues, the Australian authorities were the first in the world to go to war against Google and Facebook, asking them to transfer part of the huge cake they earn to the media whose news is part of Internet traffic on these platforms. It is believed that this is a way to preserve serious journalism in the flood of false news, the spread of which is being affected by social networks.
"There is no doubt that Australia is a test ground for a battle for the whole world," said Finance Minister Josh Frydenberg, explaining why Facebook and Google have intensified the conflict so much. Google even threatened at first that it would completely withdraw from Australia.
Those familiar with the situation described it as a tactical threat - the Australian market with 25 million people is relatively small, but larger countries could take a similar path.
However, Google, under pressure from Microsoft's competitor offered by the Bing search engine, agreed with about fifty large media houses to redirect part of their income. Facebook persisted in resistance until the government agreed to the amendments.
Thus, Facebook, although it may not always be so used to it, will reach an agreement with Australia, according to which the American social network will have to pay the media to share their content.