Beyoncé’s “Halo” has reached the milestone of a billion views as YouTube steps up its “Stay Home” campaign to fight corona virus. This week the Internet giant hosted “Jam #WithMe” lives treams with stars such as Dua Lipa, Diplo, Sam Smith, Metallica and Marshmello, who has become the second most-subscribed musician. Beyoncé’s “Halo” is her first video to pass a billion, while her Official Artist Channel recently crossed 20 million subscribers. The DJ and producer Marshmello now has more than 44.1 million subscribers on his Official Artist Channel, which means he has edged past Ed Sheeran, who is taking a year’s break from music and is on 44 million. Justin Bieber remains in the lead with 52.9 million. The corona virus pandemic, keeping more than a quarter of the world’s population at home, has pushed up total internet hits by between 50% and 70% and streaming by more than 12%, according to initial estimates by independent analysts.
The average views of videos with the solo tag #WithMe have increased by 600% since March 15 compared to their average views for the rest of the year. They include “Cook With Me,” “Clean With Me,” “Jam With Me” and “Study With Me.” Average global daily uploads of videos with “at home” in the title increased by more than 590% over the same period. Dua Lipa hosted a #StayHome and listen #WithMe live stream session and chat for her new album Future Nostalgia, which has won some glowing reviews. The “Stay Home” slogan mirrors the words of many governments in urging people to self-isolate and avoid spreading COVID-19.