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Viral challenges have become a social media phenomenon, just as we get used to some challenges, a new one emerges. They come and go, flood the news feed of social networks and just as quickly sell out. Some question whether the challenges have gone too far, such as when parents throw cheese slices at babies in the face.

The fact that they collect a lot of likes but the essence of the phenomenon seems to be something else. Maybe some would never record the video challenges that go so far, however drawn by popularity they still do. Yes, these challenges attract a lot of attention, they are easy to record, they allow communication. Some of them can be very scary, some just funny, some exaggerated.

Either way this phenomenon allowed everyone to have five minutes of fame.

Was that the point of the famous statement about glory?

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